60% of NBA players go broke within 5 years of retirement
- Sports Illustrated
In response iShares brokered a first of it’s kind sports sponsorship; one that would payout in the future for NBA rookies.
BALLER$
Financial Literacy For All
iShares wanted to start conversations around financial literacy, not only for players but also to combat the cultural problem of dangerous risk taking among young investors in the USA. And it worked, the campaign resulted in a triple digit increase in consideration for iShares.
